For this project Mimi Nizan was asked to paint on high quality Alaïa pouches to promote the Alaïa Paris fragrances. The accessories were customized on the spot in a luxury department store during two days. A special Alaïa corner was installed to attract the customer's attention. The beauty pouches were a great succes and the collaboration generated brand exposure, sales and a unique experience.
More images of this project below ↓